NarrativIQ | Home of StoryScaling™
Where Strategy Meets Industry

Practice Areas

We partner with organizations across industries, sectors, and missions — bringing communications strategies that meet each audience where they are. Our practice areas reflect the real-world environments in which reputation is built, decisions are made, and momentum is earned.

From navigating policy to shaping public perception, reaching consumers to redefining categories, our work is grounded in context — always tailored, always outcome-driven.

Everything Ties Back to StoryScaling™

Every organization is telling a story — but the audience changes everything.

In sectors shaped by regulation, scrutiny, or legacy expectations, we scale credibility. In fast-moving consumer markets or mission-driven spaces, we scale connection. In government, culture, and capital markets, we scale influence.

Our framework flexes to each context — but always aligns your narrative to the outcomes that matter most.
Communications, Marketing and Digital support for growth, change, and scrutiny

When Momentum Matters

Businesses in Motion

B2B Companies
B2B Companies
Helping business-facing brands craft authority and stand out in saturated markets.
B2C Brands
B2C Brands
Defining public-facing brands that connect with consumers across every channel.
B2G Organizations
B2G Organizations
Supporting companies that sell to and communicate with government audiences.
Publicly Traded Companies
Publicly Traded Companies
Helping public companies shape narrative through earnings, leadership visibility, and market trust.
Enterprise & Mid-Market Corporations
Enterprise & Mid-Market Corporations
Guiding complex organizations through narrative transformation and reputational clarity.
Founder-Led & Emerging Companies
Founder-Led & Emerging Companies
Elevating founder voices and early-stage companies with strategic story leadership.
Capital-Seeking & Pre-Liquidity Companies
Capital-Seeking & Pre-Liquidity Companies
Positioning companies for successful funding, investor interest, and market readiness.
Professional Services Firms
Professional Services Firms
Helping consultants, advisors, and service firms establish thought leadership and category presence.
Startups & Venture Ecosystems
Startups & Venture Ecosystems
Shaping startup visibility from launch to growth with market-ready narratives.
Grounded storytelling for physical spaces and daily life

Where People Work, Live, and Connect

Built Environments & Everyday Economies

Real Estate & Development
Real Estate & Development
Supporting real estate brands, developers, and built environment visionaries in shaping perception and place.
Retail & Consumer Goods
Retail & Consumer Goods
Elevating the stories behind products, storefronts, and category-defining consumer brands.
e-Commerce & DTC Brands
e-Commerce & DTC Brands
Helping digital-first and direct-to-consumer brands compete, differentiate, and scale.
Hospitality & Travel
Hospitality & Travel
Shaping brand stories for hotels, destinations, and experience-driven properties.
Strategic alignment for those who create, entertain, or influence

Shaping the Narrative

Culture, Content & Influence

Media, Entertainment & Talent
Media, Entertainment & Talent
Partnering with public figures, studios, and content platforms to craft media-savvy narratives and build lasting audience connection.
Cultural Institutions & Arts Organizations
Cultural Institutions & Arts Organizations
Elevating museums, festivals, and arts orgs through thoughtful storytelling and cultural positioning.
Sports & Athletic Entities
Sports & Athletic Entities
Helping teams, leagues, athletes, and sports brands build identity, drive visibility, and grow cultural relevance.
Events, Venues & Experiential Platforms
Events, Venues & Experiential Platforms
Crafting narrative and experience strategy for destination venues, immersive events, and audience-driven platforms.
Communications for impact-minded and cross-border organizations

Stories with Purpose and Reach

Mission-Driven & Global Perspectives

Nonprofits & Foundations
Nonprofits & Foundations
Helping mission-driven organizations increase visibility, donor trust, and narrative alignment.
Philanthropy & Family Offices
Philanthropy & Family Offices
Shaping legacy-minded narratives and discreet communications for philanthropic families and private foundations.
Faith-Based Organizations
Faith-Based Organizations
Supporting values-driven institutions with narrative clarity, community resonance, and cultural relevance.
Social Impact Organizations
Social Impact Organizations
Partnering with cause-first companies and advocacy efforts to shape bold, values-aligned communications.
Multicultural & Inclusive Markets
Multicultural & Inclusive Markets
Helping brands authentically engage diverse communities and align across cultural narratives.
Global Expansion & International Brands
Global Expansion & International Brands
Modern global business image — stylized map overlays, translated brand collateral, international cityscapes. Strategic and clean. Size: 1920×1080.
Communications that serve, inform, and influence public life

Strategy for the Civic Stage

Public Institutions and Policy Shapers

Public Sector & Government Affairs
Public Sector & Government Affairs
Guiding government bodies and public agencies in shaping trust-driven, community-facing communications.
Civic Institutions & Municipal Agencies
Civic Institutions & Municipal Agencies
Supporting local institutions with clarity, transparency, and cross-community communication.
Think Tanks & Policy Institutes
Think Tanks & Policy Institutes
Helping research institutions and policy hubs clarify mission, voice, and influence in public discourse.
Political Candidates & Campaigns
Political Candidates & Campaigns
Supporting political leaders and campaign teams with strategic narrative, visibility, and voter engagement.
Education: K-12
Education: K-12
Supporting schools, networks, and initiatives that shape early learning and public education impact.
Education: Higher Ed & Research
Education: Higher Ed & Research
Helping colleges and universities position their programs, people, and impact through strategic communication.
Precise, compliant strategies for sectors where stakes are high

Trust at the Center

Complex, Regulated, High-Stakes Industries

Healthcare & Life Sciences
Healthcare & Life Sciences
Shaping communications for health systems, pharma, and biotech brands navigating trust, clarity, and compliance.
Private Medical & Wellness Practices
Private Medical & Wellness Practices
Helping private medical professionals build authority, patient trust, and practice visibility.
Technology & Innovation
Technology & Innovation
Supporting tech companies and inventors in translating complexity into clarity and momentum.
Financial Services & Capital Markets
Financial Services & Capital Markets
Helping financial institutions, investors, and advisory firms communicate with transparency and foresight.
Legal Sector
Legal Sector
Guiding law firms and legal-adjacent institutions through reputational strategy and high-trust visibility.
Energy & Environment
Energy & Environment
Positioning organizations at the intersection of innovation, policy, and climate-focused action.
Transportation & Infrastructure
Transportation & Infrastructure
Helping mobility, transit, and infrastructure innovators shape public understanding and adoption.
Strategic communicates for brands navigating scrutiny and stigma

Bold Narratives in Sensitive Spaces

Vice & Regulated Lifestyle Brands

Alcohol, Spirits & Beverage
Alcohol, Spirits & Beverage
Helping premium and culturally relevant beverage brands position themselves with taste, storytelling, and edge.
Cannabis & CBD
Cannabis & CBD
Shaping narrative and consumer trust for cannabis, wellness, and plant-based lifestyle brands.
Tobacco & Nicotine Alternatives
Tobacco & Nicotine Alternatives
Guiding smokeless, vape, and tobacco-adjacent brands in crafting reputation, regulation readiness, and differentiation.
Gambling & Gaming
Gambling & Gaming
Supporting platforms and operators in building trust, visibility, and responsible engagement narratives.
Psychedelics & Emerging Therapies
Psychedelics & Emerging Therapies
Helping breakthrough wellness and therapeutic ventures define their voice in a changing regulatory landscape.
Ready to Tell Your Story?
Let's work together to craft a strategy that resonates with your audience, drives results, and accelerates momentum.