Research, Intelligence & Data Analytics
We turn insight into edge. From cultural signals to behavioral data, our intelligence work fuels sharper strategy, faster adaptation, and smarter storytelling — across every campaign, audience, and moment.
Every decision should be based on something better than a hunch.
Know More. Act Smarter.
We live in a world flooded with information — but insight is rare. At NarrativIQ, our research and analytics practice helps you understand the full picture: what people are saying, what they’re doing, and what’s coming next. Whether we’re analyzing cultural trends, audience behavior, media resonance, or competitive landscapes, we turn complexity into clarity — and data into direction.
The best decisions start upstream.
Strategic Levers We Pull
Before we write the story — we study the signals. These are the core research capabilities that underpin everything from positioning to press strategy.
Cultural & Competitive Intelligence
We monitor sentiment, scan media, and decode emerging trends to help you position yourself in culture — not just react to it.
Stakeholder & Audience Research
From qualitative interviews to behavioral segmentation, we uncover what your key audiences actually care about — and why.
Message Testing & Resonance Tracking
We test messaging frameworks before launch and track what’s landing — adjusting in real time for maximum impact.
Performance Dashboards & Analysis
We build custom dashboards to monitor the metrics that matter — from media impact to campaign efficiency.
Research shouldn’t sit in a deck. We integrate intelligence into everything — so your comms aren’t just creative, they’re correct.
Smart input. Stronger output.
Insight-Driven Storytelling
Every StoryScaling™ program begins with research — cultural, competitive, audience, and internal. Our methodology blends qualitative and quantitative insight to shape messaging that resonates and evolves. With the right intelligence, every narrative becomes more precise, relevant, and measurable.
Explore the work that’s shaped brands, moved markets, and earned attention.
Want To See How We Think In Action?
Let's Scale Your Story.
Let’s turn your insight advantage into a narrative advantage.