Goal

• Establish a new chocolatier brand as premium, ethical, and gift-worthy

• Break into luxury retail and editorial environments

• Build emotional connection and storytelling around sourcing and impact

Challenge

• Entering a crowded premium food category with entrenched competitors

• Needed to convey both indulgence and regenerative impact without cliché

• Small founding team with limited in-house marketing support

Service

Response

• Crafted an editorial brand narrative around taste, climate, and ethical supply chain

• Developed messaging frameworks for DTC and retail partner alignment

• Created visual and verbal language that blended indulgence with responsibility

• Secured earned placements in food, luxury lifestyle, and sustainability media

• Activated high-end packaging design as storytelling channel

Results

• 📦 Accepted by 3 luxury retailers within 8 weeks of rebrand

• 🍫 Featured in Bon Appétit, Food52, and Good Food Awards shortlist

• 📈 6.2x DTC revenue lift following brand campaign

• 🔁 Now used as a model for sustainable luxury storytelling

Why It Matters

This case proves that even in indulgence, purpose matters. We built not just a brand, but a moment — one bite at a time.