Goal

• Position the product for credibility in both public and enterprise markets

• Shift perception from “startup” to “infrastructure-grade”

• Support business development in B2G, B2B, and ecosystem partnerships

Challenge

• Misperception as a niche or point-solution tool

• Selling into traditionally risk-averse institutions (government + enterprise)

• Needed to bridge messaging between technical users and executive buyers

Service

Response

• Conducted narrative reframing to elevate platform from “tool” to “system”

• Built a hybrid brand architecture that addressed both public sector and enterprise use cases

• Developed business development decks tailored to gov and B2B decision-makers

• Ran a thought leadership content sprint to secure credibility with civic innovation media

• Designed new messaging pillars tied to policy alignment, interoperability, and digital trust

Results

• 🏛️ Secured 3 new government pilots in under 60 days

• 🤝 Expanded strategic partnerships with major enterprise vendors

• 🧩 Recognized in national civic tech innovation briefings

• 🔁 Messaging now embedded in procurement and onboarding processes

Why It Matters

In B2G and B2B, narrative is often the barrier — not the product. This work proves that selling infrastructure starts with the story, not the spec sheet.