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NarrativIQ Case Study
A Global Rental Platform
We helped a global short-term rental brand relaunch in LATAM by building local trust, community excitement, and media presence — without relying on traditional ad networks.

Goal

  • Relaunch in key Latin American markets after a long absence

  • Rebuild host trust and guest excitement through culturally fluent storytelling

  • Drive high-volume media coverage and brand credibility

Challenge

  • Past regional exit created skepticism from hosts and press

  • Local competitors had filled the gap with strong brand narratives

  • Needed to reintroduce platform with warmth, clarity, and relevance — without over-promising

Service

Response

  • Developed a full cultural relaunch playbook tailored for LATAM audiences

  • Identified and supported new local hosts to serve as case study ambassadors

  • Led narrative repositioning from “tech platform” to “local partner and opportunity”

  • Orchestrated press outreach and briefing strategy with regional and global alignment

  • Created adaptable campaign assets for owned and earned channels

Results

  • 🌎 220+ media stories across LATAM (TV, print, and digital)

  • 🗣️ Featured hosts and stories placed in 10+ top-tier outlets

  • 📈 Re-engaged local stakeholders and community orgs for the first time since exit

  • 🔁 Campaign expanded to other returning markets as template

Why It Matters

This campaign shows how thoughtful narrative design can rebuild not just market presence — but market trust. We didn’t launch a platform. We relaunched a promise.

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Results

We rebuilt trust and demand in a critical region by aligning the platform with local values, not just features.

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Massive Press Coverage

220+ media stories across Latin America

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Local Host Trust

Re-engaged regional hosts and storytellers

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Reusable Playbook

Template now used in other market relaunches