Goal
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Relaunch in key Latin American markets after a long absence
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Rebuild host trust and guest excitement through culturally fluent storytelling
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Drive high-volume media coverage and brand credibility
Challenge
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Past regional exit created skepticism from hosts and press
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Local competitors had filled the gap with strong brand narratives
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Needed to reintroduce platform with warmth, clarity, and relevance — without over-promising
Service
Response
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Developed a full cultural relaunch playbook tailored for LATAM audiences
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Identified and supported new local hosts to serve as case study ambassadors
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Led narrative repositioning from “tech platform” to “local partner and opportunity”
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Orchestrated press outreach and briefing strategy with regional and global alignment
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Created adaptable campaign assets for owned and earned channels
Results
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🌎 220+ media stories across LATAM (TV, print, and digital)
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🗣️ Featured hosts and stories placed in 10+ top-tier outlets
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📈 Re-engaged local stakeholders and community orgs for the first time since exit
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🔁 Campaign expanded to other returning markets as template
Why It Matters
This campaign shows how thoughtful narrative design can rebuild not just market presence — but market trust. We didn’t launch a platform. We relaunched a promise.



