Goal

• Launch a new clean beauty product with no existing brand footprint

• Stand out in a saturated market with high consumer skepticism

• Align product with purpose without cliché “greenwashing” tropes

Challenge

• Entering a crowded DTC beauty space with zero brand awareness

• Limited budget for paid media or influencer marketing

• Needed to establish instant trust with wellness-savvy consumers

Service

Response

• Developed a brand identity rooted in science, sustainability, and transparency

• Positioned the product as a statement against greenwashing — and for real change

• Created a soft-launch editorial campaign using founder-led storytelling

• Partnered with early purpose-driven publications to break the launch

• Built an earned-first launch strategy

Results

• 📰 Coverage in Vogue, Glossy, and The Cut within 30 days

• 📦 Sold out first run in less than 3 weeks

• 📈 21% average email click-through rate on founder-led launch series

• 🌱 Built a passionate early audience around values — not discounts

Why It Matters

When story leads brand, trust follows fast. This launch showed that even in saturated markets, purpose + precision can drive results before a product even hits the shelf.