We Build Narrative That Scales.
NarrativIQ is a strategic communications consultancy rooted in one belief: that a story, well told and well placed, can drive real-world impact.
We call it StoryScaling™ — the process of turning narrative into momentum.
We call it StoryScaling™ — the process of turning narrative into momentum.
StoryScaling™ is more than messaging. It’s the alignment of words, timing, channels, and audience — informed by intelligence and shaped by instinct.
At NarrativIQ, we combine senior strategy, media fluency, and proprietary AI to help brands cut through noise, create traction, and build relevance that lasts.
We don’t do fluff. We scale what matters.
At NarrativIQ, we combine senior strategy, media fluency, and proprietary AI to help brands cut through noise, create traction, and build relevance that lasts.
We don’t do fluff. We scale what matters.
What We Believe
Our Philosophy
StoryScaling™ is more than messaging.
It’s the strategic alignment of words, timing, channels, and audience — informed by intelligence, shaped by instinct, and deployed with purpose.
At NarrativIQ, we blend senior strategy, media fluency, and proprietary AI to help brands cut through noise, create traction, and build relevance that lasts.
This isn’t storytelling for the sake of storytelling. It’s story — with a mission.
It’s the strategic alignment of words, timing, channels, and audience — informed by intelligence, shaped by instinct, and deployed with purpose.
At NarrativIQ, we blend senior strategy, media fluency, and proprietary AI to help brands cut through noise, create traction, and build relevance that lasts.
This isn’t storytelling for the sake of storytelling. It’s story — with a mission.
Because message alone isn’t enough.
What Makes Us Different
What sets NarrativIQ apart isn’t just what we say — it’s how we think.
We combine senior communications strategy with modern intelligence and cultural fluency to drive traction that lasts. Below are just a few of the strategic layers we bring to every engagement.
At NarrativIQ, we don’t stop at insight. We act on it. What sets us apart isn’t just messaging craft — it’s our ability to embed narrative within real-world systems: cultural timing, platform fluency, behavioral data, and brand intelligence.
We call this StoryScaling™ — and it’s supported by the layered tools, instincts, and frameworks below. Each one plays a role in helping brands build momentum that lasts.
We combine senior communications strategy with modern intelligence and cultural fluency to drive traction that lasts. Below are just a few of the strategic layers we bring to every engagement.
At NarrativIQ, we don’t stop at insight. We act on it. What sets us apart isn’t just messaging craft — it’s our ability to embed narrative within real-world systems: cultural timing, platform fluency, behavioral data, and brand intelligence.
We call this StoryScaling™ — and it’s supported by the layered tools, instincts, and frameworks below. Each one plays a role in helping brands build momentum that lasts.
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StoryScaling™
The Method
Our proprietary approach to aligning message, timing, and media with business momentum. StoryScaling™ is how we transform narrative into results — not just awareness, but visibility, influence, and value.
Our proprietary approach to aligning message, timing, and media with business momentum. StoryScaling™ is how we transform narrative into results — not just awareness, but visibility, influence, and value.
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NarrativIQ AI
The System
Our AI-powered platform augments strategy with cultural, competitive, and media intelligence. It helps us move faster, think sharper, and identify white space before anyone else sees it.
Our AI-powered platform augments strategy with cultural, competitive, and media intelligence. It helps us move faster, think sharper, and identify white space before anyone else sees it.
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Cultural Fluency
The Edge
We understand tone, context, and culture — and how they impact message resonance. From Gen Z to legacy institutions, we help brands speak fluently to the moment they’re in.
We understand tone, context, and culture — and how they impact message resonance. From Gen Z to legacy institutions, we help brands speak fluently to the moment they’re in.
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Generational & Micro-Generational Fluency
The Lens
Age is no longer a useful proxy for mindset. We decode the behaviors, references, and values that define not just Gen Z or Millennials — but the micro-generations within them. This is how relevance scales.
Age is no longer a useful proxy for mindset. We decode the behaviors, references, and values that define not just Gen Z or Millennials — but the micro-generations within them. This is how relevance scales.
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Demographic & Microdemographic Precision
The Map
Strategic communication must reflect who people really are — not broad segments. Our approach targets precise audience clusters by psychographics, values, and behavior — so your message resonates deeper and lands faster.
Strategic communication must reflect who people really are — not broad segments. Our approach targets precise audience clusters by psychographics, values, and behavior — so your message resonates deeper and lands faster.
Partnership
The Minds Behind NarrativIQ
Vision. Fluency. Impact
Marilyn Lopez
A widely awarded and celebrated media powerhouse with deep roots in consumer brands, culture, entertainment, and social equity, Marilyn has shaped some of the most resonant campaigns of the past two decades.
From national broadcast moments to grassroots movements, she brings instinct, strategy, and unmatched media relationships to every engagement.
As a Founding Partner of NarrativIQ, she leads with vision and heart — ensuring that every story we scale lands with meaning and momentum.
From national broadcast moments to grassroots movements, she brings instinct, strategy, and unmatched media relationships to every engagement.
As a Founding Partner of NarrativIQ, she leads with vision and heart — ensuring that every story we scale lands with meaning and momentum.
Systems. Strategy. Scale.
Daniel E. Chartock
Daniel is a award-winning builder — of narratives, of platforms, and of momentum. A systems thinker with a background in operations, he bridges insight and execution to create frameworks that scale. He's also the resident AI Guru for NarrativIQ.
Whether optimizing communications infrastructure or architecting brand intelligence platforms, his focus is always on clarity, consistency, and results.
At NarrativIQ, he co-leads as a Founding Partner with a strategic lens — keeping the firm aligned, adaptive, and ahead.
Whether optimizing communications infrastructure or architecting brand intelligence platforms, his focus is always on clarity, consistency, and results.
At NarrativIQ, he co-leads as a Founding Partner with a strategic lens — keeping the firm aligned, adaptive, and ahead.
Explore the work that’s shaped brands, moved markets, and earned attention.
Want To See How We Think In Action?
A Global Coffee Brand
A mission-led coffee brand needed new storytelling to unify retail, ESG, and DTC efforts while standing out in a crowded ethical space.
A National Nonprofit
A nationwide nonprofit needed to relaunch its public voice to secure funding, mobilize stakeholders, and protect vulnerable communities.
A Luxury Chocolatier
We turned a small-batch chocolate startup into a premium lifestyle brand — using storytelling to drive both direct sales and high-end retail placement.
A Mental Health App
We helped a mental health startup overcome ad bans and stigma by repositioning their product as a wellness movement — not a diagnosis.
A Web3 Art Activation
We helped an NFT brand break into mainstream media and Gen Z relevance — by positioning its drop as a cultural installation, not a crypto event.
A GovTech Platform
We helped a civic tech startup expand into government and enterprise channels by repositioning their offering from “tool” to “infrastructure” — unlocking new trust and multi-agency adoption.
A Luxury Hotel Group
We repositioned an independent luxury hotel portfolio into a premium hospitality brand — with refined storytelling, press momentum, and international travel market appeal.
A Premium Spirits Startup
We helped a founder-led spirits brand break into a legacy-dominated market — transforming a single vision into a culturally fluent launch with press, placements, and rapid demand.
A Global Rental Platform
We helped a global short-term rental brand relaunch in LATAM by building local trust, community excitement, and media presence — without relying on traditional ad networks.
A Clean Beauty Disruptor
To help a beauty startup cut through the noise, we built a purpose-led, editorial-first launch strategy that earned instant credibility — and national headlines — without traditional PR spend.
A Global Wellness Brand
We helped reposition a fast-growing CBD brand through a strategic cultural campaign — bypassing ad restrictions and generating over 10B impressions without ever mentioning the product.
A Leading Medical Program
With no CRM, no list, and no infrastructure, we helped a top medical institution build its global enrollment engine from the ground up — generating 400% more applicants than projected and turning cold outreach into career-shifting conversions.
Let's Scale Your Story.
Ready to turn strategy into momentum? Let’s talk.