NarrativIQ Case Study
A Global Coffee Brand
A mission-led coffee brand needed new storytelling to unify retail, ESG, and DTC efforts while standing out in a crowded ethical space.
Goal
- Differentiate from “greenwashing” competitors
- Build credible sustainability storytelling
- Increase conversion across DTC and wholesale
Challenge
- Oversaturation of ethical-sounding brands with little proof
- Needed shared language across retail, investor, and DTC
- Visuals and copy weren’t aligned with ESG leadership
Service
Response
- Rewrote website, packaging, and ESG copy
- Designed impact dashboard for investor and consumer clarity
- Created visual storytelling templates for social and wholesale
- Built launch email and scripting for baristas + reps
- Developed investor narrative to support Series A
Results
- 🛒 27% increase in DTC conversion
- 📲 44% lift in ESG social content engagement
- 🤝 7 wholesale accounts signed within 60 days
📣 15.8M impressions across channels
Why It Matters
Clear, credible storytelling helped move mission-led coffee from vision to real-world sales and investor momentum.
Credibility and clarity delivered measurable wins — from consumer conversion to wholesale expansion.
DTC Growth
27% increase in web conversion
Social Lift
44% more engagement on climate content
Wholesale Expansion
7 new retailers within 2 months