Goal

• Establish brand presence across international luxury travel markets

• Elevate perception to compete with larger global hotel names

• Drive earned media coverage, tastemaker recognition, and repeat visitation

Challenge

• Independent ownership with no global parent brand or marketing arm

• Needed to unify multiple properties under one credible luxury story

• Competing in saturated travel PR and influencer-driven ecosystems

Service

Response

• Conducted a full brand narrative audit and developed unified messaging across properties

• Created a hospitality storytelling platform centered on cultural immersion and design

• Positioned the group as the “insider’s pick” for luxury travelers

• Orchestrated global press outreach with tiered narratives by outlet type

• Supported long-lead coverage cycles with tailored itineraries and editorial asset kits

Results

• 📰 Features in Condé Nast Traveler, AFAR, and Travel + Leisure

• 🛏️ Increased direct bookings by 38% YoY

• ✈️ Significant lift in press inquiries from EU and Asia-based outlets

• 🔁 Messaging now deployed across additional properties in the group

Why It Matters

This work proves that independent doesn’t mean invisible. With the right story and media strategy, boutique hospitality brands can outperform the big players — and look better doing it.