Goal

• Launch a new premium spirits brand in a category crowded with heritage labels

• Earn cultural credibility with both distributors and drinkers

• Spark early demand without traditional mass-market ad spend

Challenge

• Entering a hyper-competitive market with limited awareness

• Needed immediate positioning to stand out without seeming inauthentic

• No celebrity or influencer backing to shortcut visibility

Service

Response

• Crafted a founder-led brand narrative anchored in heritage, flavor craft, and cultural connection

• Developed creative assets for launch, including brand voice, visual system, and campaign hooks

• Secured earned placements in top-tier lifestyle and beverage media

• Built a B2B sales deck and distributor narrative aligned with consumer buzz

• Orchestrated an editorial-driven product release that bypassed traditional advertising

Results

• 🍸 Secured placements in Food & Wine, Punch, and Esquire within first 60 days

• 📈 Opened B2B distribution conversations in 6 states based on press alone

• 📦 First run sold through in 5 weeks with minimal paid spend

• 🔁 Brand now used as a model for emerging luxury beverage positioning

Why It Matters

With the right story, a new product doesn’t have to feel new — it can feel necessary. This launch proved that legacy markets can be entered with precision, not pedigree.