Goal

Transform a new online medical program from an unknown offering into a global enrollment success — with no CRM, no internal marketing systems, and no warm audience.

Challenge

A prestigious medical university had launched an online hematology and oncology program. The problem? It had zero digital infrastructure in place. No email list. No CRM. No landing page. No prior narrative. The team needed to generate awareness, leads, and enrollments from scratch — all while maintaining the credibility expected from a Tier 1 institution.

Service

Strategic Messaging + Campaign Execution for Program Visibility

Response

NarrativIQ deployed StoryScaling™ from the ground up. We built an entire full-funnel system, including:

• A brand-aligned landing experience
• Messaging frameworks that reflected prestige and career relevance
• Cold outreach campaigns to global physicians using curated lists
• Smart sequencing, performance email flows, and compliance-sensitive copywriting
• We told the story of impact, advancement, and credibility — and positioned the program as the clear next step for any serious medical professional.

Results

• 📢 Campaign reached over <>40M media impressions within 3 weeks
• 📬 Delivered 300%+ email open rate benchmark vs. category
• 🎯 400% over enrollment target (220 goal → 1,100+ enrolled)
• 📈 36.2% email open rate, 7.9% response rate from cold outreach
• 🌍 Interest from 50+ countries and dozens of medical sub-specialties
• 🔁 Campaign is now used as a model for future cohort launches

Why It Matters

This campaign shows what happens when story leads strategy. With no data, no infrastructure, and no warm audience — we still built momentum. StoryScaling™ positioned this program not just as an offering, but as an aspiration. And that turned a new digital product into a global pipeline of applicants.